Dollar Shave Club brings viral concept to Canada
TORONTO - Its name doesn't quite work north of the border, but a mail-order razor company that went viral with a funny ad campaign in the U.S. is coming to Canada.
A witty promo video for Dollar Shave Club, which has been viewed more than seven million times, offers consumers a monthly supply of five razor cartridges for $1, including shipping. Shoppers can also upgrade to higher quality blades for $6 or $9 a month.
Now the company is going international, starting with Canada.
But it's not quite the same deal.
Here, it's $3.50 a month, including shipping but not taxes, for a monthly delivery of five two-blade cartridges. The higher quality blades are sold for closer to U.S. prices, at $6.50 per month for four four-blade cartridges and $9.50 for three six-blade cartridges.
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